Cricket Australia is proud to collaborate with Xentrix Studios Australia on an ambitious new initiative under the Snick and Willow brand—an innovative, multi-faceted program designed to inspire junior cricketers and promote inclusivity in the sport.
- This landmark collaboration includes:
- A 13-episode animated TV series, bringing the excitement of cricket to life through engaging storytelling.
- A fully interactive cricket game, allowing kids to develop their skills and immerse themselves in the game.
- A nationwide junior cricket program, fostering participation, talent development, and accessibility for young players of all backgrounds.
At its core, Snick and Willow reflects Cricket Australia’s commitment to diversity, gender equality, and multiculturalism, aligning with its 2022-27 Strategic Priorities to engage children aged 5-12 and families from diverse backgrounds.
Richard Ostroff, Head of Broadcast and Production at Cricket Australia, emphasized:
“This partnership will inspire a new generation of cricketers. By combining engaging storytelling with interactive gameplay and grassroots programs, we’re ensuring the sport is more accessible and inclusive than ever before.”
Ken Cantrill, Head of Creative at Xentrix Studios Australia, added:
“We are honoured to partner with Cricket Australia to bring Snick and Willow to life. This initiative is more than entertainment—it’s a movement to grow junior cricket and celebrate the sport’s unifying spirit.”
Michelle Wade, Victorian Commissioner to South Asia, quoted:
“The Victorian Government is proud to support the Xentrix Studios team for the Snick & Willow project that will not only inspire the next generation of cricket fans, but also a great example of the strong relationship between India and Victoria’s creative industries.”
With the 2025 ICC Cricket World Cup on the horizon, this collaboration promises to excite young fans, increase participation, and create a lasting impact on junior cricket worldwide.
