OUR AMBASSADORS
Lord Ian Botham
Patty Cummins
Bharat Sandarasen
The Snick and Willow Super Star Program is an exciting opportunity for young cricket fans to step into the spotlight and share their love of the game. All kids need to do is create a 30-second video telling us why they love cricket and what makes the sport special to them. It could be about playing with friends, cheering for a favourite team, learning new skills, or the fun of backyard matches — there’s no right or wrong answer, just your passion for cricket.
Once uploaded, selected videos may be featured on the Snick and Willow YouTube Channel, giving kids a chance to be seen, heard, and celebrated as part of the Snick and Willow cricket community. The program is all about confidence, creativity, and celebrating what makes cricket such a powerful and joyful game. Grab a camera, be yourself, and show the world why cricket makes you a Snick and Willow Super Star.
MEET THE CREATIVE TEAM
KEN
Project Director
ALAN DICKSON
Showrunner
PETER
Creative Consultant
ADAM
Commercial Director
STEVE
Financial Director
ARI
Digital Strategy
V IVEK
CFO
SALLY
Licensing
TIM
CPA
NANDISH
CEO - Xentrix Studios India
OUR CORE VALUES
Snick and Willow Animated embraces powerful core values—friendship, acceptance, diversity, kindness, resilience, and community. These values guide every story, teaching children empathy, courage, and inclusivity. Through heartwarming adventures, the series inspires young audiences to celebrate differences, support one another, and believe in the strength of togetherness and love.
Inclusive
“Everyone, Always”
We welcome everyone — players, fans, and communities — celebrating diversity and creating space for every voice.
Play Fair
"Respect the Game. Respect Each Other."
We act with honesty and integrity in every decision, staying true to the spirit of the game both on and off the field.
Pursue Excellence
“No one is perfect. Accept people for them!
We strive for outstanding quality in our products, experiences, and service, mirroring cricket’s commitment to performance and professionalism
Diversity
“Different makes us shine brighter”
Diversity shines through colorful personalitites, backgrounds, and stories, teaching kids that every perspective adds richness, beauty and strength to life.
Grow Together
“Together we achieve more"
We believe in teamwork, mentorship, and shared success, building stronger communities through connection and sport.
Kindest
“Small gestures, big impact.”
Kindness is choosing compassion, empathy, and helpfulness daily, showing children that even small, caring actions can create big, positive change.
