OUR AMBASSADORS

Lord Ian Botham

Patty Cummins

Bharat Sandarasen

The Snick and Willow Super Star Program is an exciting opportunity for young cricket fans to step into the spotlight and share their love of the game. All kids need to do is create a 30-second video telling us why they love cricket and what makes the sport special to them. It could be about playing with friends, cheering for a favourite team, learning new skills, or the fun of backyard matches — there’s no right or wrong answer, just your passion for cricket.

Once uploaded, selected videos may be featured on the Snick and Willow YouTube Channel, giving kids a chance to be seen, heard, and celebrated as part of the Snick and Willow cricket community. The program is all about confidence, creativity, and celebrating what makes cricket such a powerful and joyful game. Grab a camera, be yourself, and show the world why cricket makes you a Snick and Willow Super Star.

MEET THE CREATIVE TEAM

KEN

Project Director

ALAN DICKSON

Showrunner

PETER


Creative Consultant

ADAM

Commercial Director

STEVE

Financial Director

ARI

Digital Strategy

V IVEK

CFO

SALLY

Licensing

TIM

CPA

NANDISH

CEO - Xentrix Studios India

OUR CORE VALUES

Snick and Willow Animated embraces powerful core values—friendship, acceptance, diversity, kindness, resilience, and community. These values guide every story, teaching children empathy, courage, and inclusivity. Through heartwarming adventures, the series inspires young audiences to celebrate differences, support one another, and believe in the strength of togetherness and love.

Inclusive

“Everyone, Always”

We welcome everyone — players, fans, and communities — celebrating diversity and creating space for every voice.

Play Fair

"Respect the Game. Respect Each Other."

We act with honesty and integrity in every decision, staying true to the spirit of the game both on and off the field.

Pursue Excellence

“No one is perfect. Accept people for them!

We strive for outstanding quality in our products, experiences, and service, mirroring cricket’s commitment to performance and professionalism

Diversity

“Different makes us shine brighter”

Diversity shines through colorful personalitites, backgrounds, and stories, teaching kids that every perspective adds richness, beauty and strength to life.

Grow Together

“Together we achieve more"

We believe in teamwork, mentorship, and shared success, building stronger communities through connection and sport.

Kindest

“Small gestures, big impact.”

Kindness is choosing compassion, empathy, and helpfulness daily, showing children that even small, caring actions can create big, positive change.