MEET THE CREATIVE TEAM
KEN
Project Director
ALAN DICKSON
SHOWRUNNER
PETER
Creative Consultant
ADAM
Commercial Director
STEVE
Financial Director
ARI
Digital Strategy
V IVEK
CFO
SALLY
Licensing
TIM
CPA
NANDISH
CEO - Xentrix Studios India
OUR CORE VALUES
Snick and Willow Animated embraces powerful core values—friendship, acceptance, diversity, kindness, resilience, and community. These values guide every story, teaching children empathy, courage, and inclusivity. Through heartwarming adventures, the series inspires young audiences to celebrate differences, support one another, and believe in the strength of togetherness and love.
Inclusive
“Everyone, Always”
We welcome everyone — players, fans, and communities — celebrating diversity and creating space for every voice.
Play Fair
"Respect the Game. Respect Each Other."
We act with honesty and integrity in every decision, staying true to the spirit of the game both on and off the field.
Pursue Excellence
“No one is perfect. Accept people for them!
We strive for outstanding quality in our products, experiences, and service, mirroring cricket’s commitment to performance and professionalism
Diversity
“Different makes us shine brighter”
Diversity shines through colorful personalitites, backgrounds, and stories, teaching kids that every perspective adds richness, beauty and strength to life.
Grow Together
“Together we achieve more"
We believe in teamwork, mentorship, and shared success, building stronger communities through connection and sport.
Kindest
“Small gestures, big impact.”
Kindness is choosing compassion, empathy, and helpfulness daily, showing children that even small, caring actions can create big, positive change.
